Marketing

Vodafone dumps cricket, motorsport grassship Date: June 7, 2012 Julian Lee Media writer Vodafone wont be on test next year. Photo: Sebastian Costanzo Vodafone is to discontinue its sponsorship of cricket and V8 Supercars and plough the currency instead into its mobile phone net profit and improving node service. The mobile phone company which has struggled with its response in slowlyr(a)(a) old age has express that it will not renew its sponsorship of the Australian cricket team up from next March. Its societal function in V8 Supercars through and through its team Vodafone finishes at the end of this year, the company said today. Vodafone has been a sponsor of the Australian cricket team for 11 days and clocked up six years with motorsport. Advertisement The decision to pull reveal of sponsorship and focus on network investment was made prior this year earlier the companys new chief executive, Bill Morrow, took oer from Nigel Dews in late March. But the director of Vodafones consumer business building block Noel Hamill said Mr Morrow arbitraryly endorsed the decision. The carrier was besieged by complaints in late 2010 because its network was unprepared for the amount of mobile entropy employ by smartphones.

Its customer base fell by 554,000 to 7 million by the end of 2011 as consumers given it in search of more reliable service. The complaints reached their height in the center of the companys sponsorship of the cricket season and the resulting bad publicity - dubbed Vodafail on social media sites - cancelled out any feelgood factor from the cricket sponsorship. Its been an absol ute privilege and honour to be the major spo! nsor of Australias summertime of cricket over so many years, Mr Hamill said. Weve been well-off to be the major sponsor of the Australian Test play Team during an era that has featured some of the true greats of the game, including the Waugh brothers, Warne, McGrath, Gilly, Ponting, and Michael Clarke. We deprivation the team every success in the future, he said. Exploring...If you lack to see a full essay, order it on our website: BestEssayCheap.com

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