? ? ADVERTISING?PLAN? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? San?Francisco?State?University? Fall?2010? MKTG?434? V.?Papyrina? ? ? ? ? ? ? ? ? ? ? Group?3 ? add-in?OF?CONTENTS? ? blackberry bush? publicize?Plan? 1.? task?Definition.................................................................................................................................................... 3? ? 2.?Advertising?Objective ................................................................................................................................................ 3? ? 3.?Situation? compend ...................................................................................................................................................... 3? ? 4.?The?Target?Audience ................................................................................................................................................. 6? ? 5.?Consumers?Perceptions ...................................................... ..................................................................................... 8? ? 6.?The? contender ....................................................................................................................................................... 8? ? 7.?The?Creative?Strategy...........................
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