Energy Drinks

I. EXECUTIVE SUMMARY Cobra verve drunkenness is a leaf blade of vitality drink that is owned by Cobra International potable Holdings that is base in Thornhill, Canada. In 2006, Cobra Energy throw was launched in the Philippines. Cobra Energy swallow is manufactured by InterBev Philippines, Inc., a segment of the Lucio suntan Group of Companies, and is distributed by Asia Brewery Incorporated (www.asiabrewery.com). The website of Asia Brewery states that Cobra Energy befuddle aims to advert the needs of individuals who lead active and exhausting lifestyles, hence, demanding a traffic circle out of their performance and exacting carnal and/or affable strain in their bodies. Cobra Energy absorb energizes both the mentality and body and ultimately the soul or wellbeing of a person. The change of TV commercials and billboards advertisement from particularly the one featuring a buffed man with a phrase PAG MERON KA NITO ALA TALO, straightaway to a catchier DI UMAATRA S ANG may TUNAY NA LAKAS, provides COBRA a greater opportunity for market growth. The existing market is generally male-oriented. However, market interrogation indicates that there is a great demand for potential feminine market.

Cobra Energy Drink will work to grow these markets and modernize variety of proceeds line that can be offered to early(a) practicable markets much(prenominal)(prenominal) as women, call center agents and graveyard shifts employees. Cobra Energy Drink will achieve fast, significant market penetration by dint of a solid business model, long-range planning, and a affectionate m anagement team that is able to execute this ! exciting opportunity. This is a step up marketing and re-branding to attract more females and another(prenominal) possible consumers to purchase its product, while also retaining its existing customer. A new product line will be introduced such as LADY COBRA for active and working women. Also, an easy to translate label that consists of ingredients, health benefits and warning will be accommodate in the product packaging. In addition, a known assistant will replace...If you want to get a full essay, order of magnitude it on our website: BestEssayCheap.com

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