Integrated Marketing Communications Paper On Levi's Jeans

Ginger Lewis Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN knowledgeability This offer is an examination of the integrated marketing communications schema of Levi Strauss &type A; Co. The IMC being analyze is their Make Them Your take publicity that began on July 25, 2000 and runs through May 2001. There argon several elements of this packaging that volition be analyzed and studied in this narration. This report begins by analyzing the documentals of the promotion, identifying the target market, and talk abouting the elements of this plan. It will then briefly discuss the timing, costing and implementing of the promotion. Finally, it will balance wheel by discussing the provisions do by Levi Strauss & Co. for receiving feedback. OBJECTIVES each promotional plan begins by identifying the objectives that are to be accomplish by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing instruction is th e first. In the print media, in that respect is a list of department stores where Levis® are sold. At the end of the broadcast commercials, the blade address of the company is listed. In two of these forms of media, the style of jeans that the stupefy is wearing is also listed. The second objective is to increase demand.

Levis® is laborious to increase demand by viewing consumers that one bathroom be calm and comfortable in their pair of Levis® scar jeans. Next is the objective of differentiating a product. This promotion accomplishes this task by modeling Levis® exclusive styles such as 518 Superlow Boot shortene d Jeans and 560 Loose Straight Jeans. A con! sumer would non be able to come these styles in any other brand. This plan also aspires to try the products value from a well-disposed standpoint. It communicates that these jeans are the perfect hind end for displaying ones unique style musical composition also creating a good... If you want to get a well(p) essay, order it on our website: BestEssayCheap.com

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