Swot B&B Ice Cream Essay Example for Free

Swot BB Ice Cream Es wordSWOT analysis is a very useful technique for understanding internal and external milieu of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerrys, we passel see the secrets of its success and what are areas for growth.Strengths 1. Ben and Jerrys has a well-funded and boastful-scale parent smart set. 2. Ben and Jerrys has a good reputation of the high-quality products. 3. Ben and Jerrys has the various and innovative products. 4. Ben and Jerrys is a powerful gull with the high market share. 5. Ben and Jerrys has a known social responsibility and environmentalism. 6. Ben and Jerrys ensures employee satisfaction.Weaknesses 1. Less media advertisement investment. 2. Life cycle of single flavor is short. 3. High pr water starter.Opportunities 1. Ben and Jerrys corporation keep on development new products. 2. Ben and Jerrys can make its ice cream to a greater extent convenient to buy. 3. Ben and Jer rys can enter the Chinese market. 4. Ben and Jerrys can uphold with other brands.Threats 1. Food safety. 2. The monetary value of raw material. 3. The raise of human health awareness. 4. Already existed competitors and new competitors.Ben and Jerrys Ice Cream is best known as a premium ice cream brand and it has 800 franchises and 5800 eating locations in 28 countries around the world. Annual sales revenue for Ben and Jerrys exceeds $132 million. (Statistic Brain, 2012) There is no doubting, Ben and Jerrys is one of the best companies in the dessert market. Ben and Jerrys were bought over by an AngloDutch multinational consumer goods company Unilever in 2000. As a worlds third- whackingst consumer goods company and the worlds largest maker of ice cream, Unilever not only has provided the sufficient funds and vast global market for Ben and Jerrys, but also has offered organizational commission mode and scientific management method.By virtue of good resources, Ben and Jerrys can str eng then market, enlarge brand, perfect management and get more profit. If you do eat Ben and Jerrys ice cream, you have to admit that Ben Jerrys is more flavorful compare with other cheaper brands of ice cream. It is because Ben and Jerrys ice cream contain higher(prenominal) percentage of butterfat and it is made with high quality vanilla, nuts, chocolate, fruits and flavorings. In addition, all(prenominal) Ben Jerrys ice cream is made by non-genetically modified ingredients, manage thorough milk and organic eggs. Not all consumers can distinguish the difference of coco between West Africa and South Asia, but almost everyone knows strike organic means choose health. And high quality of raw materials can insure the tasty and healthy of Ben and Jerrys products. Quality is the eternal subject of companies.Only good products can control the consumers, help business win the competitive advantage from strong market competition. Meanwhile, in order to meet different pluralitys ne eds, Ben and Jerrys has already developed over 100 flavors of products including ice cream, frozen yogurt, sorbet and ice cream novelty products and the new flavors of ice cream is developing cease littlely. They are use special characteristics to distinguish the difference types of ice cream. For example, low sugar, and low fat ice cream have special color effects on their packages, they can attract tidy sum who are serious about weight. And some ice cream packages with different Disneys characters for attracting more children. Ben and Jerrys strengthens advertising to make more people who never eat Ben and Jerrys taste their most popular products named Cookie Dough and Chocolate Fudge Brownie, because without first attempt, there is no customer loyalty.These marketing tools not only convenient consumers to choice and remember, but also expand the range of target market. In addition, Ben and Jerrys has a strong brand name. It is a stable and successful company with high market s hare. According to west European deserts market research, Ben and Jerrys has the largest share of the luxury ice cream market was 39.1% (IRI convenience sales, 2008). High market share help Ben and Jerrys take the initiative. Ben and Jerrys has been working on charity and environmental protection. This is the refer difference above other brands. Ben and Jerrys not only put much money into public every year, but also promise to hit eco-packaging.Their foundation awards about $1.8 million annually and charity events beyond count. Advertisement is the most effective way to inform and persuade the consumers and charity is the best advertisement, it has long term efficacy than media advertisement. The employees are major wealth of the business. Ben and Jerrys through different ways to encourage their staffs, such as high salaries, Ben Jerrys livable absorb benchmark was $15.34/h in 2011 and far above the USA minimum wage was $7.25/hr. (BJ USA homepage, 2011) Besides, extra premiums , staff health programs and community garden all can improve the employees empower and motivate. Employee satisfaction is a factor of Ben and Jerrys success as well. To sum up, business success not accidental and lucky, large parent company, good reputation, innovative products, powerful brand name, high social responsibility and employee satisfaction are the causes of Ben and Jerrys success.But there are no excellent companies, Ben and Jerrys is no exception. Firstly, as a profit making organization, Ben and Jerrys puts more money into charity rather than media advertisement. Charity is good, but less advertisement investment against Ben and Jerrys expanding corporate recognition. Secondly, Ben and Jerrys has some flavors that had taken off shelves quickly. Keeping fresh is fine, but every new product used large resources before they launch in the market. Too short life cycle of product will lead to resources waste. Thirdly, in Tesco, Ben and Jerrys ice creams price is 0.90/100ml, but most of other brands prices are 0.20-0.40/100ml. The high price will close the door on many consumers.Ben and Jerrys has many opportunities of producing, such as it can develop more flavors and increase the life cycle of some products. They also can build a few flavors only proceed to Ben and Jerrys. Just like when consumers hear Big MAC, they associate McDonalds. And different sizes and shapes of ice cream also can attract more consumers, such as tiptop size ice cream tub or ice cream bar, because now Ben and Jerrys only has two sizes of ice cream tub (500ml and 150ml). And healthier products are necessary, fat free or sugar free all the good choices. Ben and Jerrys still do not have a identify of gluten-free flavors, so they can fill this gap. The opportunities of market is that make their ice cream vending machine go into more Cafs, schools, railway stations and cinemas. It is convenience for people who need to replenish energy and just greedy.At the same time, Ben and Je rrys can expand new markets, such as Asia market and Africa market. Some professionals say that the scale of Chinese ice cream market has more than 30 millions and expect the luxury ice cream share of 20%-30%. Haagen Dazs has entered the Chinese high-end ice cream market early, its success shows large market demand in developing countries. Ben and Jerrys should catch this business opportunity. In addition, Ben and jerrys can throw different products according to the different cultural. Fox example, the consumers can buy fried bread stick and meat congee in Chinese KFC.So Ben and Jerrys can launch the ice cream moon cake to meet Chinese consumers tastes. Forthemore, Cooperation is also a good choice, and this cooperation can be different sectors, like cooperate with AMC Theatres, and the consumers only can buy Ben and Jerrys ice cream at AMC Cinemas. And they also can cooperate with clothing brands and print their unique dismay images on limited edition clothing. This is a good way of advertising as well. Of course, Ben and Jerrys can cooperate with food companies, like Cadbury, to produce Cadbury Jerrys chocolate ice cream. Powerful combination will be easier for win-win.Preventing accidents before they occur is necessary. Food is related to human health, so from raw materials to production, every coiffe exist risk. Such as, raw material pollution, unqualified food additives and unclean food processing. Every single detail can decide the quality of products. And with the price of cattle feeds is raising will lead to the price of milk up, so Ben and Jerrys has to cost more on raw milk. Meanwhile, more and more people focus on health, the frozen foods will suffer winter. Obviously, Haagen Dazs is an arch rival and it has more market share around the world. At the same time, the new competitors can appear at any time.In conclusion, in view of Ben and Jerrys ice cream long-term development, Ben and Jerrys should match strengths to opportunities, convert weaknes ses into strengths and convert threats into opportunities. And then it will get more successful in the future.