Godivza Fair Trade Project

Table of con tents: Introduction3 1.History of Le Routard3 2.Points to sidle up3 3.Objectives4 Part I: Global marketing parley system for 20105 1.Analysis of studies5 2.Current positioning7 3.Analysis of competitors of Le Routard and warlike advertising8 4.Swot analysis of « le Routard » clothes (question why)11 5.communicating tar besots12 5.1.Segmentation and targeting12 5.2.Targeting strategies12 5.3.Positioning strategy13 6. converse goals/ objectives13 6.1.DAGMAR model13 6.2.Hierarchy-of-effects models14 7.Instruments of the talk mix and integrated talk14 7.1.Marketing mix14 7.2.Communication channels15 Part II: Marketing communication architectural plan for 201020 8.Budgets20 8.1.Communications budgeting methods20 8.2.Factors influencing budgets23 9.Media planning: Prepare a spherical plan23 9.1. Assess the communication environment23 9.2.Describe the target sense of hearing24 9.3.Set the media objectives25 9.4.Select the media mix26 9.5.

Schedule27 10.Advertising look program29 Part tercet: Copy Strategy31 induction33 References34 Appendix35 Introduction History of Le Routard The Travel return Le Routard is a collection of touristic guidebooks founded in April 1973 by Michel Duval and Philippe Gloaguen. They fork their guidebooks by a young t one and only(a), found on adventure. In 1974, the pass away guide is rewarded by the pres s and began his collaboration with Hachette.! In 2003, one touristic guide on three was Le Routard[1], well-known all(a) over the world, a historical success story, translated in ten languages. About clothes, in 1997, Joe Garot had the root of manufacturing Le Routard shoes by coming back from a travel in company of Le Routard Guide. He took meet with the director to show...If you want to get a full essay, localize it on our website: BestEssayCheap.com

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