Case Study Marketing

Question 1 : The TiVo Case Study1 . Main Problems : Although TiVo has been able to fixate a loyal customer base subscribers , it is faced with any(prenominal) substantial problems . TiVo s customer base is reflective of less than nonp beil percent of homes in the US with TVs . There is frankincense the repugn of progressing from a small customer loyalty base to a potty market , which is crucial for TiVo s survival as a workable business . This challenge is made quite hideous considering opposite formidable competitors like satellite and cable TV providers , ReplayTV , and UltimateTV that be operating in the market place . contempt the substantive reduction in the price of the TiVo set from the starting models that exchange at 1000 , to current price of amidst 246 and 399 , it is still preceding(prenominal) 199 and is therefrom considered pricey2 . Solutionsa . For TiVo to make significant inroads in to the mass market , it needs to forge partnerships with big players in the media like AOL and NBC who have the leverage and who can afford to forget the TiVo sets to subscribers at a discountb .

TiVo prides itself as an easy-to-use technology but in to penetrate the market and perplex competitive , it must be able to offer slice edge technological innovations that sets it above the competitionc . TiVo needs to diversify its merchandising strategies to include some discounts or rewards for existing customers who introduce new-fash ioned customers to TiVoQuestion 2 : Aristotl! e s Ethos , Pathos , and LogosIn cogent communication Aristotle posited that three things are key - credibility (ethos , sensation ( compassion , and logic (logos . advertising mediums like billboards use a plow of catchy embellishments and thus focus more on the pathos in communication...If you destiny to get a full essay, redact it on our website: BestEssayCheap.com

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