The significant report of this article is slightly how causation is dislodgeing to everyone. For the old advocate mildew, it is just a unidirectional communication. Power is leader-driven. However, as the period passes and applied science advancement, it is changing to the spic-and-span motive model recently. Nowadays, the great unwashed have a evolution participation. Our role is changing from unresisting to active and this is what the overbold power sight own now. I agree with the article that the unexampled power change the model of consumption of ideas and goods. Compared to peoples consumption model in the late(prenominal), people are performing an active role now. Also, the technology advancement ( meshwork) makes power interchange to everyone. The participation scale mentioned in the article showed how power is shift to everyone in today environment.\n1) overwhelming\n sight in the past relied on newspaper, magazine and advertisement to receive ideas and inf ormation about the goods.\n\n2) Sharing and Shaping\nPeople can package their thoughts and feedback on blog or Facebook.\n\n3) mount\nInternet excessively becomes an cat valiumwealth to promote funding. For examples, the Ice-bucket challenge theatrical role that promotion in the internet last year. It encouraged people to accept the challenge and also make donation.\n\n4) Producing\nPeople share other peoples effort and contribute their own. matchless example is the Youtuber. They upload videos principle people some indemnify skills.\n\n5) Co-Owning\nEveryone can edit the information. Wekipedia is a good example representing the idea of co-owning. Everyone including you and me can edit some(prenominal) information one emergency in the web.\n\nUnder the new power condition, business luck is everywhere. Like the E-Commerce, Nike allows customers to tailor-made their run around shoes. This can increase the customers participation. This is a gimmick that can appeal custome r to use their products to a lower place the new power model. And online scab is a very common nowadays. As the business entranceway is low, people can induct up with ... If you want to determine a full essay, set up it on our website:
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