The significant  report of this article is  slightly how  causation is  dislodgeing to everyone. For the old  advocate  mildew, it is just a  unidirectional communication. Power is leader-driven. However, as the  period passes and  applied science advancement, it is changing to the  spic-and-span  motive model recently. Nowadays, the great unwashed have a  evolution participation. Our role is changing from  unresisting to active and this is what the  overbold power  sight own now. I agree with the article that the  unexampled power change the model of consumption of ideas and goods. Compared to peoples consumption model in the  late(prenominal), people are performing an active role now. Also, the technology advancement ( meshwork) makes power  interchange to everyone. The participation scale mentioned in the article showed how power is shift to everyone in today environment.\n1) overwhelming\n sight in the past relied on newspaper, magazine and  advertisement to receive ideas and inf   ormation about the goods.\n\n2) Sharing and Shaping\nPeople can  package their thoughts and feedback on blog or Facebook.\n\n3)  mount\nInternet  excessively becomes an   cat valiumwealth to promote funding. For examples, the Ice-bucket challenge  theatrical role that promotion in the internet last year. It encouraged people to accept the challenge and also make donation.\n\n4) Producing\nPeople share other peoples effort and contribute their own.  matchless example is the Youtuber. They upload videos  principle people some  indemnify skills.\n\n5) Co-Owning\nEveryone can edit the information. Wekipedia is a good example representing the  idea of co-owning. Everyone including you and me can edit  some(prenominal) information one  emergency in the web.\n\nUnder the new power condition, business luck is everywhere. Like the E-Commerce, Nike allows customers to tailor-made their  run around shoes. This can increase the customers participation. This is a gimmick that can  appeal custome   r to use their products  to a lower place the new power model. And online  scab is a very common nowadays. As the business  entranceway is low, people can  induct up with ... If you want to  determine a full essay,  set up it on our website: 
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